April 10, 2016

Where to Protect Trademarks Abroad

By Bryan K. Wheelock, Principal

For the most part, where a business should protect its trademarks aligns with where the business uses or is likely to use those trademarks.  However, it can be helpful to benchmark a foreign filing strategy with what other businesses are doing, so here it the top ten list of countries where U.S. businesses file for trademark protection.

  1. China
  2. Canada
  3. Mexico
  4. Office for Harmonization in the Internal Market
  5. Brazil
  6. Australia
  7. Japan
  8. Republic of Korea
  9. India
  10. Argentina

(Based upon WIPO data for 2014).  Whenever you see a list of what others are doing, you need to do a reality check for your own particular circumstances.  Mom had a point when she asked: “If everyone else was jumping off a bridge, would you jump too?”

Here is the whole list

Country Symbol Filings Percentage
China CN 23266 15%
Canada CA 16653 11%
Mexico MX 11218 7%
Office for Harmonization in the Internal Market EM 11019 7%
Brazil BR 9026 6%
Australia AU 4840 3%
Japan JP 4757 3%
Republic of Korea KR 4257 3%
India IN 4253 3%
Argentina AR 4212 3%
South Africa ZA 4042 3%
China, Hong Kong SAR HK 3861 2%
Malaysia MY 3604 2%
Thailand TH 3265 2%
United Arab Emirates AE 2976 2%
Chile CL 2739 2%
Russian Federation RU 2503 2%
Colombia CO 2199 1%
Peru PE 2175 1%
Indonesia ID 2002 1%
New Zealand NZ 1976 1%
Philippines PH 1858 1%
Singapore SG 1812 1%
China, Macao SAR MO 1779 1%
Turkey TR 1588 1%
Switzerland CH 1514 1%
Panama PA 1512 1%
Dominican Republic DO 1295 1%
Bolivia (Plurinational State of) BO 1251 1%
Egypt EG 1191 1%
United Kingdom GB 1190 1%
Norway NO 1184 1%
Viet Nam VN 1168 1%
Jordan JO 1127 1%
Israel IL 1115 1%
Bahrain BH 1058 1%
Uruguay UY 1007 1%
Algeria DZ 820 1%
Pakistan PK 790 0%
Cambodia KH 669 0%
Ukraine UA 618 0%
France FR 538 0%
African Intellectual Property Organization OA 509 0%
Germany DE 504 0%
Yemen YE 447 0%
Uganda UG 440 0%
Kazakhstan KZ 418 0%
Morocco MA 359 0%
Iceland IS 356 0%
Belarus BY 297 0%
Benelux BX 287 0%
Spain ES 267 0%
Italy IT 254 0%
Serbia RS 239 0%
Georgia GE 223 0%
Azerbaijan AZ 199 0%
Curaçao CW 193 0%
Poland PL 192 0%
Armenia AM 187 0%
Bosnia and Herzegovina BA 184 0%
Republic of Moldova MD 183 0%
Montenegro ME 173 0%
Uzbekistan UZ 164 0%
Albania AL 157 0%
Mongolia MN 154 0%
Sint Maarten (Dutch Part) SX 142 0%
Kyrgyzstan KG 127 0%
Andorra AD 120 0%
Ireland IE 118 0%
Monaco MC 106 0%
Portugal PT 101 0%
Sweden SE 93 0%
Madagascar MG 92 0%
Cuba CU 90 0%
Denmark DK 90 0%
Hungary HU 72 0%
Liechtenstein LI 68 0%
Austria AT 63 0%
Czech Republic CZ 63 0%
Croatia HR 62 0%
Romania RO 60 0%
Cyprus CY 58 0%
Bulgaria BG 57 0%
Samoa WS 55 0%
Finland FI 48 0%
Slovakia SK 45 0%
Estonia EE 37 0%
Lithuania LT 37 0%
Latvia LV 30 0%
African Regional Intellectual Property Organization AP 12 0%