CTRL C and CTRL V (copy/paste) are widely used keyboard commands to add interesting content to emails, newsletters and slide decks. Everyone does it, so it must be okay, right? Not quite. Copying existing text or images can constitute copyright infringement if the copied material is copyrighted. The issue is that almost everything is copyrighted. There is an exception for certain fair uses — uses for criticism, comment, news reporting, teaching, scholarship, or research. But many uses in a commercial enterprise do not qualify as fair uses.
The following guidelines can help minimize the risks when putting together publications for internal or external distribution: