August 13, 2018

Trademark Registration – A Vehicle to Protection

By Bryan K. Wheelock, Principal

A trademark is any word, symbol, or device that identifies one’s products or services, and distinguishes them from the products or services of others.  One such “device” is the vehicle used in the performance of services.

Distinctively colored or configured vehicles can identify the source of services to customers or prospective customers. There are numerous examples of vehicles registered as service marks, including: